About Us

It all started over 30 years ago. A woman with a dream and eagerness to see it through. With a love for European fashion and a Cuban-Spanish background Maria Casero decided to start her business with a small store in Elizabeth, NJ called Lulu Childrens Fashion

It wasn't until a few years later, after traveling for her husbands work, and having lived in many different countries that they found their home in Dallas, TX where  they decided to start their business but not as a store any more but as designers and manufacturers of those loved styles that Maria liked so much. 

Now over 30 years later we are still running and creating each season the styles that we would love for our own little ones, playful elegant styles for everyday and for all those special occassions that we love to dress up for. 

If you are here, reading this, THANK YOU. Thank you for all these years of memorable retailers that have put their trust in our brand and the clients that come back for more. But most of all thank you for all the pictures and special moments you have made us a part of